Project Description

Video is something I had to learn in parallel with the advent of social media and it insatiable appetite for dynamic content. It’s all about standing out from the crowd and although social media is certainly a bit of a black art with its algorithms, constantly changing spec, meta tags and boosting. There is no doubt in my mind high quality, informative content is certainly a good place to start.

And lets not forget traveling the world shooting in dynamic environments with a myriad products and people is a whole lot of fun, for this reason and the fact sound and music play a huge part in the finished product. It has become one of my favourite parts of my job over the years.